Authentic Engagement is Becoming a Marketing Non-Negotiable.
The transition to a more humanized marketing approach means embracing interaction and relationship building. Customers, prospects, partners and employees are recoiling against monologues — just like individuals in relationships do when they are lectured instead of engaged. Because of social media, the people in your critical audiences are demanding interaction and responsiveness; they want your marketing to bring them useful information and resources in the context of an engaged, human-to-human relationship. Should your organization provide anything less, your critical audiences will increasingly look for other companies that can meet this need. We help you make the transition with:
- Original content creation. To engage well in social networks, organizations need to bring attentiveness as well as useful, relevant content to the party. The old writer’s credo, “publish or perish,” now applies to you. The price of admission to social channels is listening to what’s needed and then bringing something of value to the conversation. This means creating content that educates, shares useful resources, occasionally entertains, and most of all, makes clear you and your company are genuine experts in your field. To this end, our seasoned writers help you create papers, information guides, videos, blogs animated presentations, and more.
- Regular, informative posts to your social media channels. We help you start and maintain a regular feed of useful information, curated content from other sites, company/product news, and more, through the social media channels that best fit your business. And we hope you will let us teach your staff to be part of the process. Nothing replaces great information that comes from your internal experts — the folks who talk with prospects and customers every day.
- Social media training for you and your staff. Again, the social marketing efforts that make the most difference are those that come directly from staff participation. We show everyone the rules, processes and best practices of social media.
- Social media monitoring and reporting. Not only do we help you know what people are saying about your organization in blogs, forums, discussion groups, and other social channels, but we create custom reports that show the progress your organization is making in its social marketing efforts. You need to know how your audience is growing, how well they react to the content and information the people in your company are sharing, and whether they are visiting your site and becoming a customer as a result.