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Trust marketing. We’ll help you to better listen to and converse with your prospects and customers, share useful and relevant information, and most importantly, build a level of trust that cultivates deeply loyal customers and brand evangelists. We help you develop and execute an effective mix of social network marketing, internet marketing and metrics, and targeted traditional marketing programs.
Humanized marketing. Interpersonal relationships only thrive when trust is created and maintained. Haven’t you noticed? With the proliferation of online social networks, the same rules now apply to organizations. Audiences are ignoring monologues. Because of the explosion of peer-to-peer media, people are demanding an engaged relationship with companies—just like the relationships they want in their personal lives. Should your organization provide anything less to prospects and customers, increasingly your essential communities will leave for organizations that meet this need (then use online social networks to call out your transgressions). Certainly, traditional marketing isn’t going away (and we pride ourselves on designing and delivering effective traditional marketing programs), but when a marketing program for products and services of substance integrates a humanized, engaged approach, magic happens. You cultivate new brand evangelists and empower existing ones. This generates extraordinary brand loyalty and enthusiasm — the most effective marketing of all.
Our experts capably build and manage every aspect of your Internet marketing needs, including:
Website Design and Construction
Whether simple or complex, we employ a variety of content management system (CMS) tools and site-useability best practices to build a professional site that will allow your staff to make content updates themselves.
Web Content Writing
We pride ourselves on the ability to create professional content of any kind for websites and social media. Many team members have over 20 years of content writing experience.
SEO Program Management
The art and science of search engine optimization is an ever-evolving discipline. We follow the trends and know the secrets to getting your site found in popular search engines. Already using an SEO agency? Bring us in to keep them on task. It’s not unusual for SEO agencies to become complacent if the client is not consistently asking hard questions and keeping them honest.
Paid-Search Program Management
Whether it’s creating a starter program to test the waters or building/managing a large multi-site campaign, we know the ropes and can efficiently, affordably help you be successful in this realm. And just like with SEO, if you are already using an agency, bring us in to hold their feet to the fire.
We will gladly send you links to finished projects we’ve done for our clients.
There is no question that marketing is moving from a message-driven discipline to a reputation-driven one. But it’s a gradually unfolding evolution and every company and industry are at different points along the evolution continuum.
We bring extensive skills and experience in all aspects of marketing to help you execute the right marketing mix for your business and your budget. Our experts ably execute every area of traditional marketing communications, channel marketing programs, and product marketing, with extensive experience in, but by no means limited to, the technology and B2B sectors.
A less-than exhaustive list of our expertise in traditional marketing areas:
Of course, we are happy to send you samples of our work .